Mary Gee
2 min readJan 7, 2021

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How do YouTubers Make Money?

For you to be a relevant YouTuber, you need a higher degree of passion, creativity and purpose. YouTube guarantees you more than a billion video viewers. It also acknowledges more than 70 languages of the world. According to The Street Report, ‘Globally, YouTube visitors watch four billion videos every day.’ Several marketing strategists would love to attract the attention of thousands, millions, or even better billions of possible future clients for their brands. That’s why YouTube has a lot of cash opportunities available. There are different ways that YouTubers earn income on YouTube. Let’s dwell into specifics.

Advertisement revenue

A great way in which Youtubers make money is through advertisements. These are the ads available before you watch your target video. Every thousand impressions of the ad per video, you get some amount of cash from YouTube. The estimation is between three and ten dollars. YouTube, however, takes about 50% of the entire revenue that the ad generates.

Merchandise sales

Some YouTubers earn money from selling merchandise on YouTube. You can sell gadgets, clothes, gift cards, or any product you desire, and anyone who will be impressed will keep your cash flowing in by buying from you. Although it is a profitable way of making money as you have a broad audience available, you will need several fans to help you support your brand. It will take quite some time to convince people to trust you and buy your products.

Business sponsorship

Many companies have the strategy of using people, popularly known as influencers to create videos to market their brands. They then get paid for such services. This process aims to popularize and get more clients for the involved companies. For this idea to fully work, the influencers require to have 10,000 or more followers. The more the experience level of the YouTube producer, the higher the rate of achievement of the intended objective.

Fan donations

Some YouTubers convince their channel viewers to donate funds to them. This move is a tiresome gamble as there is zero guarantee level that you will earn any income. You will have to impress significantly or attract serious attention from your viewers. Despite that, it is not an impossible mission.

Although YouTube has several opportunities to make money, you will need to get all the rules and regulations at your fingertips and be an expert in what you do. The main target should be getting several subscribers for your channel. More subscriptions are equal to more money.

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Mary Gee
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Three years of experience as a professional freelance writer, blogger and editor